Results & case studies

The problem

One underperforming channel — Meta Ads producing cheap leads that rarely converted — and no presence at all on high-intent search, because the clinic had never run Google Ads. The landing pages were not structured for conversion and did not meet Google's health and wellness advertising policy, which had blocked previous attempts to start.

What was done

• Google Ads account setup, verification and health-policy compliance
• Node.js landing pages built for both policy compliance and conversion
• Search campaign architecture around compliant health keywords
• Automation: form submission to WhatsApp, CRM, email sequence and consultation booking

₹308

Cost per lead

₹850

Down from

1,530

Leads from Google Search

₹4.71L

Ad spend managed

₹1,000

Cost of acquisition

85%

Leads taking a business action

Google Ads performance, measured March–May 2026. A 64% reduction in cost per lead. Of those leads, 85% took a real business action — 800+ clinic visits, 500+ doctor consultations, 200+ sample orders and 100+ programme signups.

Delivered through Global Info Edge, where Chandan is founder.

The problem

Ads managed in-house were producing a high cost per lead and weak conversions. The WordPress landing pages took over ten seconds to load, so a large share of paid traffic left before seeing anything. Hosting was unstable, with repeated malware incidents and monthly downtime, and there was no structured follow-up, so interested prospects went cold.

What was done

• Landing pages rebuilt on a Node.js stack
• Google and Meta campaigns restructured around intent and re-engagement
• Migration to a managed VPS with active monitoring
• Automated lead nurture: form to WhatsApp to CRM to email sequence to sales alert

₹204

Cost per lead

₹500+

Down from

46,300

Leads generated

557,000

Ad clicks

₹9.44M

Ad spend managed

under 2s

Page load time

Google Ads performance across Q1 2024 to Q2 2026. Landing page load time fell from over ten seconds to under two.

Delivered through Global Info Edge, where Chandan is founder.

The problem

Lead quality was weak — plenty of enquiries, not enough buying intent — while acquisition costs rose with competition. Landing pages converted poorly, and leads arriving across several channels had no central place to be managed from.

What was done

• High-budget Google Ads campaigns for the US market, search-led
• Landing page design and conversion rate optimisation
• CRM and lead management implementation
• VPS hosting and server management
• Google Workspace deployment
• Continuous optimisation across four years

$1M+

Ad spend managed

4.77M

Ad clicks

~178,000

Leads generated

$0.21

Average cost per click

Google Ads performance over a four-year engagement in the United States market.

Delivered through Global Info Edge, where Chandan is founder.

The problem

Unpredictable results from advertising, a website bouncing around 90% of its visitors, no conversion funnel, weak lead quality, and Google and Meta campaigns running in isolation with no shared tracking between them.

What was done

• Website redesign and UX work
• Dedicated high-converting landing pages
• Google Ads restructuring
• Full tracking stack: Google Tag Manager, GA4, Microsoft Clarity
• Audience sharing and cross-platform retargeting
• Email nurture automation

+200%

Lead flow

+65%

Occupancy growth

90% → <60%

Bounce rate

Blended outcomes across restructured Google and Meta campaigns plus the website rebuild. No ad spend, cost per lead or ROAS figures have been published separately for paid search.

Delivered through Global Info Edge, where Chandan is founder.

The problem

Genuine expertise in wildlife tourism, but leads arriving from scattered sources that did not match a premium offering. Little visibility among international travellers researching India safaris, and no structured funnel or tracking, so conversions leaked at every stage.

What was done

• Conversion-focused landing pages
• Google Ads targeted internationally across five markets
• Tracking: Google Tag Manager, GA4, Microsoft Clarity, UTM framework
• Email lead nurture sequences
• Audience building and remarketing

+80%

Safari package bookings

+200%

Lead flow

90% → <60%

Bounce rate

5

Markets targeted

Outcomes across the engagement as a whole. No ad spend, cost per lead or ROAS figures have been published.

Delivered through Global Info Edge, where Chandan is founder.

The problem

Lead volume depended on influencer marketing and was therefore unpredictable. A Google Ads account existed but was not functioning as one — no landing pages, no conversion tracking, no segmentation — and follow-up was weak.

What was done

• Destination-specific landing pages
• High-intent Google Ads campaigns
• Google Tag Manager, GA4 and Microsoft Clarity
• Email nurture automation
• Full attribution and conversion measurement

+60%

Lead quality

Lead quality improvement as published. No ad spend, cost per lead or ROAS figures have been released.

Delivered through Global Info Edge, where Chandan is founder.

The problem

Premium consulting credentials and 25 years of hotel operating experience, generating no digital leads at all. Searches returned almost no authority signals, the website was a brochure with no conversion mechanism and no mobile optimisation, and there were no video assets to build trust before a first call.

What was done

• Conversion-first website rebuild on Next.js
• Video sales letter landing pages
• Google and Meta Ads campaigns
• Local SEO and Google Business Profile management
• Automated email nurture sequences
• Own-server lead database and tracking

7 days

Landing page live to first qualified leads

0 → live

Digital lead pipeline

Time-to-first-lead and pipeline status as published. No ad spend, cost per lead or ROAS figures have been released for the paid campaigns.

Delivered through Global Info Edge, where Chandan is founder.

The problem

Lead quality, not lead volume, was the problem. Campaigns optimised toward a low cost per lead were producing non-serious enquiries that consumed follow-up time and rarely converted. Enquiries were also reaching the team too slowly, so prospects went cold or booked with a competitor first. The website was not built for lead capture, mobile visitors, conversion tracking or performance campaigns.

What was done

• WordPress site rebuilt around hospitality enquiry intent, mobile-first
• Dedicated high-converting landing pages built on Next.js
• Performance VPS hosting
• Amazon SES lead-delivery infrastructure, so enquiries arrive immediately
• Google Ads managed for lead quality rather than lowest cost per lead
• Google Business Profile setup

No quantitative results have been published for this engagement — no ad spend, cost per lead, conversion or booking figures. The outcome is described qualitatively by the client below.

Delivered through Global Info Edge, where Chandan is founder.

The problem

No reliable process for managing, qualifying or nurturing leads, and poor lead quality producing enquiries that did not match what the homes offered. The landing page experience failed to build trust in a category where trust is the entire decision, and there was no tracking in place to measure whether any of it was working.

What was done

• Google Ads management across four cities
• Landing page design
• Email marketing sequences
• Lead nurturing system

100%

Gurgaon care home occupancy

4

Cities served

4 years

Engagement

Occupancy, coverage and engagement length as published by the source. No paid-search figures — ad spend, cost per lead or conversions — have been released. The other stated outcomes are better lead qualification across four cities and more predictable lead flow sustained over a four-year engagement.

Delivered through Global Info Edge, where Chandan is founder.

The problem

Dubai tour packages are heavily contested, so targeting and lead qualification had to do more work than usual. Traffic skewed toward people researching rather than planning, premium yacht bookings needed their own conversion path and trust-building, and there was no complete tracking or attribution to tell which spend was producing what.

What was done

• Service-specific landing pages: tours, family holidays, couples packages, yacht bookings
• Google Ads performance marketing
• Tracking: Google Tag Manager, GA4, Google Ads conversion tracking, Microsoft Clarity
• Marketing automation for lead notification, routing and follow-up
• Managed VPS hosting
• Email nurture sequences

No quantitative figures have been published. The stated outcome is a consistent flow of qualified Dubai travel and yacht enquiries, with enquiry quality significantly improved.

Delivered through Global Info Edge, where Chandan is founder.

The problem

A new business starting from nothing digital: no brand identity, no website, no landing pages, no campaigns, no tracking. Financial services also sit behind Google's advertiser verification requirements, so the account had to be built to be advertisable, not just built.

What was done

• Brand identity: logo, colour system, typography, guidelines
• Website design and development
• Conversion-focused landing pages per loan category
• Google Ads with location targeting
• Tracking: Google Tag Manager, GA4, conversion tracking, Microsoft Clarity
• Marketing automation and VPS hosting

No quantitative figures have been published for this engagement. It is included because it shows the starting position — a lender with no digital infrastructure at all — rather than an outcome.

Delivered through Global Info Edge, where Chandan is founder.

The problem

Growth had plateaued — rankings and enquiries had both stopped moving. The website was not converting or communicating the workshop's expertise, the Google Business Profile was under-leveraged, and nothing connected the website, hosting, email, local search and paid ads into one system.

What was done

• Website design and build, rewritten around what the workshop actually does
• Local SEO: service-page optimisation, keyword targeting, technical SEO, internal linking
• Google Business Profile: categories, services, location targeting, images, posts, review strategy
• Google Ads on high-intent joinery and renovation searches, pointed at fast mobile-first landing pages
• VPS hosting and Google Workspace
• Ongoing content production and maintenance

4 of 6

Core keywords ranked #1

6 of 6

Core keywords in the top 3

196

Profile views per month

69

Direction requests per month

Local search rankings and Google Business Profile actions, measured May 2026. These are not paid search metrics — no ad spend, cost per lead or ROAS figures have been published for this engagement.

Delivered through Global Info Edge, where Chandan is founder.

The problem

No website, no Google Business Profile strategy, no social presence, and effectively no local search visibility. Business arrived almost entirely through traditional referral.

What was done

• Bilingual website design and development, English and Hindi
• Custom admin and booking dashboard
• Google Business Profile optimisation and ongoing management
• Social media presence established

5×

Venue bookings

+100%

Online visibility

Top 3

Local search & Maps

4+ years

Partnership

Organic local search and Google Business Profile results. No paid advertising was part of this engagement at all — it is included because it is real, dated work in the banquet hall and wedding venue vertical, not as evidence of paid search performance.

Delivered through Global Info Edge, where Chandan is founder.