Get in touch
Tell me what you're spending, what you expected, and what's actually happening. If I can see the problem from the outside, I'll tell you what it is — whether or not you hire me.
Common questions
- What kind of businesses do you work with?
- Businesses that already have something working and want paid search to scale it predictably — service businesses, ecommerce, travel and hospitality, and B2B lead generation. I have run campaigns for clients in India, the United States, the United Kingdom, Canada, Australia and New Zealand.
- Do you only work on Google Ads?
- Google Ads is the core of the practice, but an account rarely fails in isolation. Engagements usually include conversion tracking, analytics and landing page work, because those determine whether the ad spend can convert at all.
- What is the minimum ad budget you work with?
- There is no hard floor, but paid search needs enough volume to learn from. If an account is spending too little to generate meaningful conversion data, I will say so and suggest a better use of the budget rather than take the engagement.
- How quickly will I see results?
- Tracking and structural fixes usually show up within the first two to four weeks. Meaningful, stable performance change typically takes one to three months, because bid strategies need conversion data before they can optimise reliably.
- Do you take over an existing account or start fresh?
- Both happen. An audit comes first either way — sometimes an existing account has years of useful conversion history worth preserving, and sometimes the structure is holding it back badly enough that a rebuild is faster.
- How do we start?
- Send a short note through the contact page with your website, what you are currently spending, and what is not working. If it looks like a fit, the next step is a call and an audit of the existing account.