Insights

Notes from inside live Google Ads accounts — what actually breaks, what fixes it, and what the numbers looked like either side. Written for the people who have to make the budget work.

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Crafting Compelling Messages for Your Audience

Crafting Compelling Messages for Your Audience In the digital age, marketing communications have become a vital tool for businesses. They help shape brand messaging and engage audiences. But how do you craft compelling messages that resonate with your audience? This article will provide insights into effective marketing communications strategies. It will explore various digital platforms […]

Digital Marketing14 Dec 202410 min read

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The guides

Start with the fundamentals

Five long-form guides, one per area of the practice. Each collects the writing on its subject and puts it in the order the work is actually done.

Everything else

All writing

Digital Marketing14 Dec 20249 min read

Exploring Various Forms of Digital Media

Exploring Various Forms of Digital Media In the digital age, media has evolved beyond traditional forms. It now encompasses a wide array of digital solutions, content, assets, and platforms. by Cody Hiscox (https://unsplash.com/@codyhiscox) Digital media, in its many forms, has become an integral part of our daily lives. It shapes how we communicate, learn, work, […]

Digital Marketing13 Dec 202423 min read

The Best Way to Generate Quality Leads from Google Ads in 2024

The Best Way to Generate Quality Leads from Google Ads in 2024 In the digital age, visibility is key. For businesses, this means being seen by the right people at the right time. Google Ads is a powerful tool for achieving this. It allows businesses to reach potential customers when they’re actively searching for related […]